Whether you’re putting together your first website or looking to improve the performance of your current site, there are huge advantages to having a high ranking on search engines such as Google, Yahoo and Bing.
If you’re wondering if search engine optimization (SEO) can bring more business your way, consider this: If your website is not listed in the top five and on the first page, you are missing out on 70% of all the web traffic today.
If your website listing has never reached the top of Google or Yahoo rankings for your area, you may not be aware that a top five listing can mean a 500% increase in sales and a number one listing can bring as much as a 1500% increase! Plus, a number one ranking makes you a leader in your industry and creates a stellar reputation for your business.
Companies that used to spend thousands of dollars on billboard signs are investing a small fraction of that on SEO—and getting better results!
It’s easy to see that a fully customized and effective SEO campaign from Apprica SEO Services is by far the best return for your advertising. We’re the best choice for internet marketing services in South Africa.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing your website in a way that makes it as relevant and search engine friendly as possible. Search engines like Google send out web crawlers (sometimes called spiders or bots) to examine your website, including your code, content, tags, links and keywords.
Search Engine Marketing (SEM)
Although they achieve similar results, there is a difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The main purpose of SEO is to prepare a website for marketing purposes with the goal of being found by as many potential customers as possible. It’s typically an organic process where high ranking and visibility are achieved through site optimization.
Internet Marketing requires a different approach from traditional marketing methods. When a customer walks into an appliance store for example, they are somewhat of a captive audience. Their options are limited as to what they can buy and how much they have to pay for it. Typically, they are approached by a salesperson whose job it is to control the dialogue to make the sale.